I focus on leveraging disruptive technologies and a user-centred, design-led process, to create products users love, solve business challenges and align business strategies.
I’m passionate about product design and believe good design is a result of both a well defined problem statement and the collaborative and iterative process of product design.
As an executive digital transformation leader, product ambassador, award winning product designer and trusted client-advisor, I pride myself in being able to form, lead and channel creative teams in harmonious collaboration whilst managing value through pragmatism.